Tips

Counselors, represent!

Tragic events tend to mobilize local and national news reports with questions and concerns that relate directly to the work that we do as professional counselors. Shootings, disasters, immigration issues, and political fallout are just a few ...


Counseling from an editor’s perspective

When I was a newspaper editor and reporters would tell me they had writer’s block, I sometimes used a technique championed by Pulitzer Prize–winning journalist Jon Franklin in his book Writing for Story. “Tell me your story in three words: subject, ...

One in three American kids affected by adverse childhood experiences

One-third of American children have gone through a negative experience that can have lasting implications for their physical and mental health, according to the U.S. Health Resources and Services Administration (HRSA). Data from the agency’s most ...

Counseling survivors of sexual violence

After spending more than 14 years in the mental health field working with a variety of populations, including gang-affiliated youth, adults with chronic and persistent mental illnesses, combat veterans, and survivors of human trafficking, I am ...

How to Use Email Software to Immediately Boost Your Email Efficiency

A lot of time is wasted on email management all over the world. In fact, The Radicati Group estimates that we sent 281+ billion personal and professional emails per day in 2018, so it’s little wonder that a large percentage of American ...

How do you know it’s not counseling?

It was my “aha!” moment as a counselor. My mentor had captured it in one question: “How do you know it’s not counseling?” What I had been taught and what I had envisioned as counseling was the Carl Rogers, one-hour, chair-to-chair, face-to-face ...

How do you know it’s not counseling?

It was my “aha!” moment as a counselor. My mentor had captured it in one question: “How do you know it’s not counseling?” What I had been taught and what I had envisioned as counseling was the Carl Rogers, one-hour, chair-to-chair, face-to-face ...

Suicide prevention strategies with the military-affiliated population

Every suicide is a tragedy affecting families, friends and whole communities, but when everyone works together to help those in need, suicide becomes preventable. All of us have a role to play in preventing service member, veteran, and military ...

From the President: Counselors embracing their roles as advocates

Heather Trepal, the 68th president of the American Counseling Association A slogan on a basketball team shirt for our local high school reads: F.E.A.R: Forget Everything and Run or Face Everything and Rise? The Choice is Yours. By definition, ...

CEO’s Message: Be not fearful of our future

Richard Yep, ACA CEO Last month, Governing Council convened to discuss the American Counseling Association’s current strategic plan. Now in its second year, this road map helps to chart our direction for both the association and the profession. ...

Supporting survivors of suicide loss

Each year, more than 40,000 people die from suicide in the United States, making suicide the 10th-leading cause of death in our nation. Worldwide, more than 800,000 people are lost to suicide annually. These are devastatingly high numbers. But an ...


5 Best Personal Branding Speakers of 2019

Every entrepreneur has a personal brand, but they don’t all build those brands themselves. Those who neglect personal branding are inevitably branded by others. Before the media or your competitors have a chance to paint your personal brand, be ...

5 Creative Communities That Can Help You Level Up Your Skills

Fertilizer is to plants what community is to creative professionals. With enough time, water, and sunlight, they grow themselves. But sprinkle on some peer feedback and support, and they grow faster and bigger than ever. Not long ago, finding that ...

4 Ways to Plan for Your Business in 2020 and Beyond

In business, planning for the future is as difficult as it is necessary. Branding your business, just like building your personal brand, means you have to think about the long term. What works in establishing your brand today might feel stale ...

She’s Using Sassy Facebook Posts To Market Her Accounting Firm

Rachel Michaelov is on mission build her accounting business into a multi-million dollar enterprise. You’d think accounting is boring, but Rachel’s Facebook posts, punctuated throughout the day with color and vibrancy show that she sees accounting ...

Direct Response Marketing Amplifies Social Media Results

Social media has always been a strange marketing channel. On one hand, Facebook gave businesses a unique ability to find their markets and build relationships. No other marketing tool has been able to reach such large numbers of people and allow ...

Branding yourself during a job interview – what should you know?

Job interviews can trigger a lot of stress, especially if you don’t have that much experience with them. While you might be properly qualified for a certain position within a company, if you don’t do well at the interview, you won’t be able to land ...

How to Apply a Procurement Strategy to Your Personal Life

How do you decide what to buy and when to buy it? Odds are high that it comes down to two major factors: need and price. You know when you need to get something new, and you know what price works for your budget — but is that enough?  You may ...

Four ways to help your franchise succeed

Sponsored Post Four ways to help your franchise succeed (Picture of McDonald’s) When you take ownership of a franchise, you enter a professional environment that comes with a series of established benefits. These include a concise and easily ...

3 Reasons Why LinkedIn is Important for Job Seekers

Yes, your LinkedIn profile is more important than your resume!  Do I shock you with this declaration? Think again. Your résumé is typically being sent to individuals, to recruiters, or as a job application, which has limited exposure. Yet your ...

How To Leverage Your Brand To Attract New Clients

What is the best way to use your brand online in order to attract clients and customers? These answers are provided by Young Entrepreneur Council (YEC), an invite-only organization comprised of the world’s most successful young ...

How to Monetize Your Skills with an Offer That Sells

From where you’re sitting, everyone else has made it online. Are you really the only one who hasn’t figured it out? You know you want to build an online business, but you have no idea what to actually sell. You tout a long list of digital ...

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