Latest Posts

12 Self-Evaluating Branding Tips to Try

Truthful self-evaluation can be difficult, but it’s an invaluable trait for a leader to have. How do you objectively examine your brand, messaging and public perception? These answers are provided by Young Entrepreneur Council (YEC), an ...


How to Make Your Customers Feel Valued

When your customers feel valued, they stay loyal to your business. Loyal customers also help you get new customers by telling about your business to their friends and coworkers. They do free word of mouth marketing for you and as a result, your ...

The Power of Podcasting

For decades, consumers have been trying to control the way they get their entertainment. From cassette tapes, recorded at just the right time, to burning CDs with the latest MP3s, to those VHS tapes littered with artifacts and distortions from ...

13 Branding Strategies for Standing Out in Saturated Markets

In saturated markets, your personal brand could be the clinching factor that sets you apart from your competitors. How do you stay aware of your competition and adjust your branding in order to stand out? These answers are ...

Keep Your Personal Brand’s Website Safe From a Cyber Attack

Your personal brand’s website is your calling card to attract loyal followers —an unexpected cyber attack can cost you both time and money. What types of activity are you currently monitoring from the back end? Your brand can increase your ...

How to Interview With the PC

And you thought a phone interview is challenging. How about the next phase, which will involve using Webcam also known as video technology? Many major employers have become more sophisticated in the use of such technology and are using the ...

How to Negotiate Your Way Up the Career Ladder

Negotiating on the job is a vital skill for upward mobility — you don’t want to get stuck in the same role for two decades, burn out or lose interest in what you do. When you negotiate, aim for more than a salary bump. In fact, it’s necessary to ...

Phrases to Avoid at Work

The choice of words is very important when you are expressing yourself. Especially at work, you need a maintain a positive and can-do attitude. Therefore, you need to be careful when you are conveying your message to your coworkers. Below you ...

How Thought Leadership Differs From Being a Brand Influencer

When it comes to building a brand it’s important to know how influencer marketing differs from developing thought leadership. As trends and technology cause a shift in our online world both concepts have emerged to mean two very different things. ...

Addressing On-The-Job Injuries as an Independent Contractor

In traditional nine-to-five jobs, workers’ compensation represents an essential part of the employee-employer relationship that supports injured workers and businesses alike. Employees have job security and apt time to recover from their injuries, ...

Working Without Vacation Drains Your Career

Summer is already here and soon employees will start thinking about vacation. However, according to Glassdoor’s recent study, 54% of Americans only used half of their vacation days during the past 12 months. Only 23% of them used all of their ...


Time for a Personal Re-Brand? Here’s What You Need to Know.

The 3 transformative steps every personal brand should follow It’s no secret to any reader of this blog that an intentional, carefully-managed personal brand is critical to take control of your career in today’s professional landscape. As Mark ...

Use Email Segmenting to Improve Your Marketing and Communication

Having a focused email marketing plan is important to have in place for your personal brand in order to best connect with your subscribers. The right message for each list will greatly enhance your leads and sales. There are several ways that a ...

Teamwork Never Fails – Stop Blaming Teamwork at Your Small Business

Five years ago facilitating a client’s leadership retreat I asked a simple question… “What is teamwork?” Of the 12 leaders in the organization, a small regional credit union, we heard the traditional answers and one that stood out. The ...

Tips for Finding a Job in the Hidden Job Market

In the current job market, it’s not unusual for people to be looking for jobs over many months. It’s a very competitive market, and job openings are few. This situation is amplified by the herd mentality whereby people deploy the job search ...

How to Get Back in Gear Post-Maternity Leave

Since your newborn’s birth, talk consists of everything baby-related: name, age, weight and hours spent in labor. While you love discussing your bundle of joy, you’ve got other labor in mind — returning to work and life post-maternity leave. How ...

Sales Lessons Learned

Selling anything to anyone is a very hard thing to do. Once you get out of your comfort zone and get used to sales, you learn a lot of life lessons. Below you can find 5 of them. It is the stories that sell: Products don’t sell by themselves. ...

The Art of Social Media Affecting SEO for Personal Brands

Search engine marketing has changed quite a bit since mobile and voice search have emerged onto the scene, and many brands are left wondering which marketing methods work best to build visibility? Social media is a large influence in the way ...

14 Ideas For Standing Out In Your Online Business

Every smart brand has an online presence today, utilizing some combination of social media, business pages, websites and review sites. But with so much noise at each destination, how can a brand use web tools or its online identity to stand out in ...

How Do You Know If Your Brand’s Content is Subject To Copyright Laws?

Having great content and images is an important tool for your personal brand to stand out with your audience. The copyright of certain content is also important for your brand to pay attention to in order to avoid any legal disputes. There are ...

Best Tips for Increasing Your Networking Effectiveness

Becoming unemployed is likely a sudden, unexpected event, and most people do not have the networking skills needed to immediately switch gears and begin efficiently developing job leads. There could be many reasons: feeling uncomfortable with the ...

7 Ways VR Is Changing How We Work

Virtual reality is a technology we mostly associate with video games, an accessory that makes a digital world tangible. But it’s more than just a hobby — it’s a device that’s changing the working world, too. That’s because virtual reality has ...

Biggest Career Barriers

Everybody has dreams of getting ahead in their careers and become very successful. Nonetheless, this is easier said than done. Everyone will face some challenges and barriers in their careers but the important thing is not to give up and find ...

Use the World Cup to Inspire Your Company to a New Level of Success

Until recently I wasn’t much of a fan of The World Cup (or soccer/futbol, in general for that matter). My sports affinity has been more with the North American based sports of baseball, hockey, and American football. Over the last decade that has ...

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